Conservatism Bias

  • cognitive bias
  • anchoring bias
  • behavior

Conservatism Bias is when you do not sufficiently change your belief when presented with new evidence contrary to that belief. This is a form of anchoring bias. People value the prior position over new evidence.

Examples of Conservatism Bias

  • Investors value original forecasts over recent company news.
  • Stakeholders unwilling to remove a feature in production after encountering evidence it has low engagement or is harmful to customers.
  • Consumers continue to buy from a brand based on initial quality, not current quality of the customer experience.
  • Conservatism in Human Information Processing Edwards, Ward. "Conservatism in Human Information Processing (excerpted)". In Daniel Kahneman, Paul Slovic and Amos Tversky. (1982). Judgment under uncertainty: Heuristics and biases. New York: Cambridge University Press. ISBN 978-0521284141

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